About
Creative Landing is independently led by Shania, a Web Marketing Specialist learning to build a sustainable career that amplifies the discovery of small businesses and civic initiatives to support a thriving creative economy.
The idea behind Creative Landing
Developing for passionate individuals and small teams making brighter tomorrows for diverse communities.
With 7+ years in web production and digital marketing, I draw on community building and design thinking practices to curate human-centered digital experiences. Through data analysis, I optimize page conversions and marketing funnels to weave together brand clarity.
I created Creative Landing to center the ecosystems and teams behind homegrown ideas and civic initiatives. What began as a love for community service turned into a mission to help W/MBE businesses increase their online visibility and streamline their marketing operations.
Values
Partnerships that adhere to four core practices
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Inclusive Storytelling
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Ethical Data Practices
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Experience Management
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Transparency & Collaboration
Where I’ve been
In another life, I would’ve been a product designer in the clean energy sector bridging my love for nature with my interest in design thinking and conscious globalization.
But in this life, I care more about helping people turn their passion for community building into a sustainable career.
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Assisting eCommerce website merchandising, landing page localization, and merchandising SEO execution.
Present
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Learning the fundamentals of science, industry, globalization, and policy in the Climate space from seasoned professionals and advocates. Developing an understanding of theory vs impact in climatetech innovations and climate equity alongside startup founders and career pivoters.
2024 — Cohort 5, Climatebase Fellow
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Fostering better communication and marketing system practices centered around social impact strategies at the Alt Marketing School. Learn how to bridge your work with positive marketing practices.
2024
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Led a grant-funded project in partnership with Tam-Awan, an Indigenous cultural heritage museum in Benguet, Philippines titled, “Cordigo Artspace: Sharing Cordilleran Cultural Knowledge through Virtual Art Galleries”. Attended the March 2022 Asian Studies conference in Hilo, Hawai’i with the intent to network with local Ilocano organizations and AAPI scholars.
2022
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What does it mean to be data-driven and how do you assess ethical practices in the rapidly evolving AI industry? As 1 of 20 selected students, we explored topics such as human and social ethics in AI, socio-technical harms, and synthetic media. Learn More about the experience.
2022 — Inaugural cohort
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For the Cultural & Indigenous Knowledge Capacities Among Filipino and Taiwanese Youth Amidst Global Environmental Crises forum. Voiced advocacy in bridging methods of indigenous cultural storytelling and multicultural belonging in the creative industry to an international audience based in Taipei.
2022
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With the support of CELI, Clean Energy Leadership Institute, and Elemental Impact, I was introduced to the clean energy industry. Essentially finding out how I could intertwine my marketing and web development skills with environmental science and clean tech initiatives.
2021 — Inaugural cohort
Whether you’re building community online or on land, our partnership aims to transform your digital vision into engaging digital landscapes.
What I’m up to
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Reconnecting with...
> Ways to bring back whimsy and joy into website development (using motion + imagery)
> A vision for Creative Landing’s community + mindset that includes me in community care.
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Latest Joys
> Catching up on some feel good media over at The Morning Shift, The Comment Section, So True Pod, Mike’s Mic, and the Broski Report.
> Looking outside the window to watch the cool clear sky and sunlight on my peach tree.
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Looking forward to...
> Walking my dogs in the park while the leaves are changing color
> Testing a new routine to balance work, life, and personal training