Equotee
Social Impact / Civic Tech
Web Design (2024)
Tools: Figma
Equotee (pronounced like Equity) is a civic tech software reducing barriers to property co-ownership and sweat equity fairness for residents in Aotearoa.
Note: Worked directly with founder, Anna Zam, to better understand local real estate landscape, competitor landscape, cultural norms & home ownership biases, and website interface norms.
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Update the landing page design to reflect the latest product features and startup accolades
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Multigenerational families
Young joint homeowners who need co-ownership management tools
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Focusing on people-centered benefits to the new tool
Behind the collaboration
I met Anna, the founder of Equotee, through the Climatebase Fellowship as newly acquainted members of Cohort 5. Our conversations began when I asked about her personal takes on AUT and Massey, since I was pursuing a Masters in Design at the time.
Later, she invited me to redesign the Equotee website to reflect its new features in development and best ways to encourage early user adoption.
