Vacant to Vibrant
Social Impact / Small Business Grant Program
Squarespace Development (2022)
Tools: Squarespace
Currently known as Ace Accelerator, this program granted BIPOC-owned small businesses a supportive opportunity to open their first brick & mortar location in downtown San Francisco.
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The idea behind the pilot
Vacant to Vibrant was started by SEED Network, a business-focused Kultivate Labs brand.
“With the goal of accelerating the growth of business owners in the Bay Area, San Francisco and the Filipino cultural district: SOMA Pilipinas, the SEED Network provide business owners access to solutions, resources and our network to stimulate economic activity and growth.”
By Spring 2023, the organization wanted to launch the Vacant to Vibrant Accelerator program in San Francisco’s South of Market (SOMA). The neighborhood has a high-traffic area with residents and tourists alike passing through every day, but the main street is filled with empty storefronts.
In order to reverse this trend, the organization planned to provide an accelerator program that would enable local entrepreneurs and creatives to reclaim their neighborhood. -
Actions: Web Design, Competitive Analysis, Web Development (HTML/CSS), SEO, QA, Design strategy, Branding
Interest form submissions from qualified small businesses during the pre-pilot launch increased 36%
Collaborated with an Art Director, Copywriter, and Project Manager to develop a microsite experience for the pilot.
