One Down
AAPI Social Impact / Media Startup
Squarespace Design & Development | Web Analytics (2019)
Tools: Squarespace, Hotjar
Connecting Filipino-American and Filipino diasporas with conversations that transcend borders, shared across multiple social platforms.
One Down is a media company based in Los Angeles, CA specializing in Filipino cultural content. They produce video content on multiple social platforms, livestreams on kumu, record podcasts, and publish editorials.
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Redesign the website to become a portfolio showcasing new and best-performing content.
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Gen Z and Millennial Filipinos across western diasporas looking for cultural representation in social media
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After publishing the new design,
Improved interactivity between organic socials and site with the 70% clickrate exchange
+Made it easier for visitors to apply to new shows or volunteer positions
SEO improvements
Image optimization
Alt text for images
Updated social share preview
Keyword optimized descriptions
Storage Capacity
Removed the video directory page and limited embedded videos. Setup buttons leading to playlists on the One Down channel.
Social Media interactivity
Co-created the linking strategies that increased visibility to the business's livestreams, Youtube, and podcasts.
Areas of Collaboration
Stakeholder meetings with Creative Director and Co-Founder
Support from Lead Graphic Designer, SEO Specialist, and Audio Producer
Worked with stakeholders, SEO, Graphics, and Audio teams, to utilize each other's expertise. Together we improved the content's clarity, team communication, and business values.
Actions
Competitive Audit
Site Audit
Design review
Stakeholder Interviews
Web Analytics Review
Wireframing
Challenges & Pain Points
The site should showcase the company's brands and function as a conduit of information.
Consciously direct visitors to youtube, Kumu, and Tiktok
The content needed to be updated with the latest shows and promote the One Down podcast network.
The reflected visual brand identity, site direction, and content need to be refined. Also, the site could be simplified.
The yellow background did not promote usability or trendy aesthetics despite seeming to be on brand.
The website was not where the site visitors needed to end up, but the social media platforms.
Storage capacity was not adequately planned and led to loading issues.